MUMBAI: Idea Cellular, India's fourth-biggest mobile phone carrier by subscribers, on Wednesday launched two low-cost smartphone models as it strives to boost usage of third-generation (3G) wireless data services in a price-sensitive market.
Idea, part of India's Aditya Birla conglomerate, will sell the smartphones at 5,850 rupees ($110) and 7,992 rupees, respectively. Idea will also bundle free data services as an introductory offer, it said in a statement.
Idea, part of India's Aditya Birla conglomerate, will sell the smartphones at 5,850 rupees ($110) and 7,992 rupees, respectively. Idea will also bundle free data services as an introductory offer, it said in a statement.
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